How Your Brand Can Survive Industry Disruption and Technological Change
In short, a burning platform is a product, service, or even industry that, in light of technological advancement or changing consumer trends, is for all intents and purposes destined to become obsolete. Take the gym industry, for example. The proverbial fire has yet to burn your local Gold’s Gym or Snap Fitness down, but I think the spark is there. The big trend in fitness right now is mass customization, but more specifically, mass customization married with convenience. If you can meet with